Curlified
Curly hair, sorted. The destination for curl care across India and the UAE.
Curlified is a focused e-commerce platform I built for curly, coily, and wavy hair. The curl community in India and the Middle East was shopping across half a dozen disconnected sites to assemble a routine. Curlified puts the brands, the routines, and the community in one place.
Curl care is a real category that mass-market beauty retail does not actually serve. The right product for a 3B curl is not the same as the right product for a 4C coil, and the people who care about that distinction were stuck importing from the US or buying through grey-market resellers.
I built Curlified as the dedicated home for curl care across India and the UAE. It carries 50+ brands, both international names like Curlsmith, Olaplex, and Shea Moisture, and the better Indian brands. There are curated combos for starter routines and for specific concerns.
The brand voice is approachable, inclusive, and genuinely community-led. The product, the pricing, and the packaging all reflect that, and it shows up in repeat customer behaviour more than any other metric.